Members and guests of the MEF (Mobile Ecosystem Forum) gathered earlier this month in our Kuala Lumpur office, to discuss the challenges and opportunities in the mobile content and payments sector in the region and globally. Several panel discussions provided great insights into many different areas of mobile, and with robust discussion.
The title of the first panel discussion was Ad Fraud & Digital Payments Fraud – Will The Industry Ever Be One Step Ahead Of Bad Actors? The panel has been moderated by Anzelle Robertson, Director Business Development Sub-Saharan Africa at Sam Media. Participants were James Williams, Director of Programmes from MEF, Tew Wei Jie, Commercial BD Lead at Unipin and Troy Nyi Nyi, Regional Director SEA & India at Forter.
The MEF is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. Unpin is a gaming monetization platform using e-wallets, Direct Carrier Billing, online banking etc. Forter provides accurate, real-time decisions about every digital interaction, powered by the largest network of online retailers.
Why do fraudsters love digital goods?
Find out what role regulations play in preventing fraud in the APAC-region. Learn why Twe Wei Jie from Unipin prefers a more difficult flow over a seamless one-click-flow and listen to Troy Nyi Nyi from Forter explaining why fraudsters are really attracted to digital goods. Check out the video!
And there’s more!
We recorded all the sessions during this edition of MEF Connects, and we will publish them later on our website and our YouTube channel. Stay tuned for videos of these discussions;
- Customer Care & Data – How To Leverage The Data Opportunity
- Products – How To Develop & Deliver Products That Surprise & Delight
- Personalisation Through Monetisation & Segmentation – Media + CPG / FMCG
- Rich Messaging, Conversational Commerce & CPaaS – The Roles They Play In Driving Brand Awareness, Brand Loyalty & Customer Experience
- Convergence Of Telco, Media, Communication, Commerce & Payments – What Will ICT Look Like In 2025?