Sam Media again nominated for Meffy Award

The 17th annual MEFFYS AWARDS will be at Mobile World Congress in Barcelona, with the winners of 7 categories announced live on the night. Last year we won a Meffy in the category Richer Mobile Customer Engagement with our service Mobio360. This year we are nominated in the category Content & Advertising with our service XR Academy.

Click here to vote for Sam Media and don’t forget to register for the award show that will take place at Marina Port Vell Restaurant in Barcelona.

XR Academy offers a wide range of immersive, high-quality educational content.

What has been the most innovative content or advertising service for mobile users in 2021?

XR Academy is our latest edutainment product. It was presented during a launch party at last years World Telemedia in Marbella. It’s the school we always wish we attended. Imagine a Wikipedia that uses the latest techniques to explain a wide range of subjects. Everything on XR Academy is presented in jaw-dropping VR and AR, a true innovation in digital content.

XR Academy has been designed to be compatible with all types of virtual reality headsets. Even consumers that don’t own a VR headset are able to engage with all the content effectively. All they need is a smartphone with internet access.

What is the X.R. in XR Academy?

Extended Reality (XR) is referring to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the ‘X’ represents a variable for any current or future spatial computing technologies. E.g. It includes representative forms such as augmented reality, mixed reality and virtual reality and the areas interpolated among them. Its connotation lies in the extension of human experiences, especially relating to the senses of existence (represented by VR) and the acquisition of cognition (represented by AR).

Product features

XR Academy allows consumers to take virtual field trips to a variety of destinations, such as Mount Everest, capital cities around the world, and faraway planets across the universe, all from the comfort and safety of their homes.

  • Immersive VR platform
  • 360° documentaries
  • Captivating VR lessons
  • Engaging Quizzes
  • Supports all languages
  • Constantly growing content library
  • Animation for illustration and engagement purposes
  • Accessible on mobile and the web