We are excited to announce that for the third year running we are partnering with Mobile Ecosystem Forum to bring the Leadership Forum Asia Pacific in the Sam Media offices in Kuala Lumpur. This in-person event, hosted by Anzelle Robertson, Program Director DCB, Content & Advertising at the MEF, will take place on January 23rd, 2025, from 9:00 AM to 5:00 PM, The address of our Kuala Lumpur office is Menara Ilham Suite 02, Level 11, No. 8, Jalan Binjai, 50450.
MEF Meet-Up
On the evening preceding MEF Leadership Forum, you can join us for the MEF Meet-Up on January 22nd, 2025, from 6 pm to 10 pm. This networking opportunity unfolds at one of Kuala Lumpur’s exquisite rooftop restaurants, Fuego at Troika Sky Dining, conveniently situated just across the street from the Sam Media office: Level 23A Tower B, The Troika, 19, Persiaran KLCC, Kuala Lumpur, 50450. For additional details and to register for this event, click HERE. (Note: Registering for the MEF Meet-Up on January 22nd does not automatically enroll you for the MEF Leadership Forum – be sure to complete separate registration for each.) You can register for the MEF Leadership Forum HERE.
MEF Leadership Forum
Scheduled for January 23rd, MEF Leadership Forum aims to unite stakeholders from the Mobile Content and Payments industries in Malaysia and throughout South East Asia for comprehensive discussions on relevant issues. Anticipate engaging content with a series of panel discussions curated by MEF.
Join us for an action-packed day of insights, discussions, and strategies at MEF’s Leadership Forum in Kuala Lumpur. Here’s what’s in store:
User Engagement as a KPI for Success: Conclude the day with a deep dive into user engagement as a critical KPI for mobile content subscription success. Explore strategies for boosting engagement through gamification, personalisation, and dynamic experiences while driving growth and reducing churn.
Consumer Insights and Mobile Payments Trends: Kickstart the day with an engaging presentation on the latest findings from MEF’s Consumer Survey. Discover emerging trends in mobile payments and gain a regional market activity overview, supported by MCP Insight.
Building Effective Partnerships in DCB: Dive into a panel discussion focused on strategies for fostering strong relationships among Mobile Network Operators (MNOs), service providers, and other stakeholders. Learn best practices for collaboration and explore how partnerships drive innovation and sustainable revenue streams using Direct Carrier Billing (DCB).
Exploring Malaysia’s mVAS Market: Take a closer look at the vibrant Malaysian value-added services (mVAS) market. This session highlights popular content trends, effective marketing strategies, billing models, and user retention techniques that define this bustling mobile economy.
Customer Care in Digital Subscriptions: Discover the often-overlooked role of customer care in mobile content subscriptions. This session will highlight how data-driven approaches can enhance customer satisfaction, reduce churn, and create a seamless subscription lifecycle that prioritises retention and proactive care.
RCS and the Future of Telecommunications in Southeast Asia: Uncover the transformative power of Rich Communication Services (RCS) in telecommunications, particularly in Southeast Asia. Learn how RCS enhances consumer engagement, drives innovation in business communications, and overcomes challenges like adoption, security, and interoperability.
Creating a Trusted Subscription Journey: Join members of MEF’s DCB, Content & Advertising Working Group and leading anti-fraud solution providers to explore strategies for building consumer trust in subscription services and ensuring secure, seamless journeys.
Click here to register for MEF Leadership Forum Asia Pacific
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