PRESS RELEASE: Sam Media and eCLUTCH Unlock eSports Revenue for MNO’s

FOR IMMEDIATE RELEASE

SAM MEDIA PARTNERS WITH eCLUTCH TO EXPAND GLOBAL REACH OF MOBILE ESPORTS CONTENT

Sam Media, a leading mobile-first content and monetisation company, today announced the official integration of eCLUTCH into its ecosystem, marking a significant milestone in expanding its premium gaming and eSports portfolio for mobile network operators worldwide.

eCLUTCH, a next-generation eSports content platform powered by satellite broadcasting leader IKOMG, brings highly curated, engaging experiences to a rapidly growing digital audience. Through this strategic partnership, Sam Media is leveraging its extensive mobile-first infrastructure and carrier billing expertise to deliver eCLUTCH’s high-quality content directly to consumers.

The service has already successfully rolled out across key telecom networks in Switzerland and Sweden, with further global expansion actively underway. By integrating eCLUTCH, Sam Media enables mobile operators to capture and monetise one of the fastest-growing and most engaged user demographics, Gen Z and millennial gamers. The collaboration provides telecom operators with a powerful, subscription-based value proposition that enhances user engagement, drives brand loyalty, and minimises customer churn.

Driving Growth and Monetisation through Mobile Ecosystems

“The partnership with eCLUTCH enables Sam Media to bring eSports content to mobile operators worldwide. eSports is extremely popular among young people, a strategically important user group for the mobile operators. Offering eCLUTCH to their customers drives monetisation of the younger user base and also increases their connection with the mobile operator brand. This stronger loyalty will help reduce churn…”

— Alexis Bartelds, CEO of Sam Media

“Partnering with Sam Media is a key milestone in eClutch’s global expansion, enabling us to deliver premium eSports content seamlessly through mobile operators at scale. By combining our content with Sam Media’s distribution and carrier billing expertise, we’re unlocking new monetisation opportunities while bringing engaging, mobile-first eSports experiences closer to a highly connected, next-generation audience.”

— Arnaud Verlhac, CEO of eCLUTCH

Unlocking Engagement and Retention at Scale

This first-of-its-kind agreement redefines how competitive gaming content is distributed and monetised. Sam Media applies its specialised expertise in performance marketing, user acquisition, and direct carrier billing to ensure frictionless onboarding and maximised conversion rates for operators.

A core benefit of the eCLUTCH platform is its carefully managed, quality-first content strategy. Rather than overwhelming users with sheer volume, it prioritises premium, relevant eSports entertainment. This approach results in longer session times, stronger user retention, and a brand-safe, controlled digital environment that protects both consumers and telecom brands.


About Sam Media

Sam Media is a leading mobile-first content and monetisation company specialising in delivering premium digital experiences through direct carrier billing and operator-integrated distribution channels. With a strong global footprint and deep expertise in mobile ecosystems, Sam Media empowers telecom operators to unlock new revenue streams while enhancing user engagement. Leveraging years of experience in digital products, content aggregation, user acquisition, and performance optimisation, Sam Media focuses on curating and scaling increasingly premium content offerings, from entertainment and lifestyle services to high-value subscription-based products, tailored specifically for mobile users. Its technology-driven approach ensures seamless integration, localised relevance, and optimised conversion across diverse markets. By combining data-driven insights, strategic partnerships with mobile network operators, and a continuous shift toward higher-quality content, Sam Media positions itself at the forefront of the evolving mobile monetisation landscape, delivering sustainable growth for partners and enriched digital experiences for end users worldwide.

About eCLUTCH

eClutch is an innovative eSports content platform delivering premium gaming experiences, curated highlights, and competitive insights to a global audience of gaming enthusiasts. Designed for the mobile-first generation, eCLUTCH combines engaging content with seamless access to bring fans closer to the action anytime, anywhere. The platform operates a growing portfolio of channels, including eCLUTCH Live 1 and eCLUTCH Live 2, delivering thousands of hours of live eSports coverage annually across leading titles such as Rocket League, Fortnite, Counter-Strike and Street Fighter 6. This is complemented by ECLUTCH Arabic, tailored for MENA audiences, and eCLUTCH Access, its FAST channel offering, extending reach across connected TV ecosystems and digital-first viewers.

For more information on eCLUTCH visit eclutch.tv

For Media Inquiries: Alexis Bartelds, alexis@sam-media.com.